Humans are wired for story. Incorporating storytelling into your Personal and Business brands is essential in this "Digitoral Era". How can story help your brands reach iconic status?

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Storifying your brand can be based on the traditional monomyth or other traditional storytelling conventions. Values and morals lead to relevance and sustainability (as discussed in the video below). 



You can translate common story elements into branding such as:

​THE HERO'S QUEST [Entrepreneurial Vision]

CREATION/ ORIGIN [Establishment]

TRANSFORMATION [Coming of Age]

FALL / REDEMPTION [Crisis and Crisis Management]

CROSSROADS [Critical Choices and Epic Decisions]



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The Power of Story